Step into their shoes. Stop Xenophobia

the objective of this project was to design an awareness campaign that speaks about a specific issue by including cultural influences. Three posters were required; one purely typographical, one purely visual and one combined with both typography and visual. Awareness campaigns are essential to give knowledge to the public about a specific issue happening in the world and change their attitude towards the problem. The function of any awareness campaign is to bring a particular concern to the attention of the general public or specific group of people, give them knowledge, insight, change their attitude towards that topic and make an impact for change. Awareness campaigns can be in any form such as; radio show, PSA ads, posters. The more creative the campaign is, the more influential the impact will be, each type of awareness campaign poster hold their own importance in conveying a message.

 Xenophobia
Xenophobia exists all around the world but addressed in different ways, i.e., racism. There is a current xenophobic issue going on in South Africa; all native South Africans have been killing and looting Immigrants and burn them alive. Xenophobia has been a massive issue in Africa, but the world fails to see the xenophobic matters that are also happening around them in almost all countries in the world. The aim of this campaign is to create awareness and spread knowledge to people on what xenophobia means and how it affects people regardless of their gender, race or culture. Thus, the target for this audience campaign is open as it kept simple for all public irrespective of their native language to understand the meaning of the term " Xenophobia." 
  

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