Brand identity and Guidelines
Moyo Lager, RGD student awards
Tools Used: Adobe Illustrator, Dimension,
Moyo Lager is a Tanzanian beer brewery dedicated to stepping out of the norm and representing richness, purity, nature, and African culture through its brand identity. The company's unique approach to branding sets it apart from traditional beer brands, and allows it to stand out in a crowded market.
To effectively communicate the values and mission of Moyo Lager, the company's brand identity reflects the rich culture and natural beauty of Tanzania. This includes using imagery and messaging that highlights the natural ingredients and processes used in the brewing of Moyo Lager, as well as incorporating elements of African culture into the brand's visual identity.
Overall, the brand identity of Moyo Lager is an important part of the company's mission to stand out in the beer industry and represent the richness, purity, nature, and culture of Tanzania. So, it is important to create a strong and cohesive brand that effectively communicates these values to consumers.
